Pre-Marketing

Product Positioning. We work with managers to understand their competitive advantage and craft the most advantageous positioning possible. Our experience with integrated marketing programs and successful product introductions helps us fine-tune managers' investment theses, simplify their client presentations and optimize their public relations.

Technical Knowledge. Our role is to create and maintain broad awareness of each manager's strategy with hedge fund investors, improve the probability of placements and significantly reduce the time your professionals devote to raising capital. We want to be as fluent in our funds and strategies as the managers themselves. Throughout each relationship we are in constant contact with each of our managers so that we effectively become an extension of their organizations.

Marketing Services. We provide our managers with an array of services that enhance the marketing process and maintain investor relationships throughout the lifecycle of an investment, including marketing materials creation, brand development, distribution of regular correspondence, internet marketing, public relations, updating and maintenance of internal and external databases.